Blog

The MiM® expertise shared through articles

False Hopes are more Dangerous than Fears (J.R.R. Tolkien)

False Hopes are more Dangerous than Fears (J.R.R. Tolkien)

The False Hope of Zero Waste and How to Use Its Power to Create…
The Waste Management Consultant is Over

The Waste Management Consultant is Over

Discover Why the Role of a Waste Management Consultant is Becoming…
The Waste Management Rat Race

The Waste Management Rat Race

Discover why the traditional waste management business model…
Hospital Waste: The Hidden Treasure

Hospital Waste: The Hidden Treasure

Discover what I learned about waste while at the hospital. As…
Seasonality In Waste Management Businesses

Seasonality In Waste Management Businesses

Why the Knowledge of Seasonality Added to Your Marketing Strategy…
Are Electric Vehicles Really Green?

Are Electric Vehicles Really Green?

Discover how marketing for waste management companies can assist…
Waste Problem is a Business Model Problem

Waste Problem is a Business Model Problem

Discover why our planet’s waste problem stems from a flawed…
I hope that Someone gets my Message in A Bottle!

I hope that Someone gets my Message in A Bottle!

Why sending marketing emails can feel like putting messages in…
Tell me a Story and I’ll become your Client

Tell me a Story and I’ll become your Client

Discover why stories are one of the most effective marketing…
All You Need To Know About Increasing Public Commitment Towards Waste Management

All You Need To Know About Increasing Public Commitment Towards Waste Management

Written by Sasanka Dias “One man’s trash is another man’s…
Waste Reduction! Plastic Pollution! Greenhouse Gases!

Waste Reduction! Plastic Pollution! Greenhouse Gases!

Discover how to manage all of these problems using 6 simple principles…
How To Promote Waste Reduction As A Waste Management Company

How To Promote Waste Reduction As A Waste Management Company

It seems that waste reduction is a goal but in this article I’ll…